Our friends at the HBS Club of Charlotte are hosting this event. Register now - you won't want to miss out on this insightful discussion!
Disruption and transformation get a lot of hype, and for good reason. Digital technologies have disrupted entire industries and incumbents have often struggled in this new world. Typical approaches used by legacy players such as using technology to improve efficiency, encouraging business units to do digital experiments, or launching independent units to spur innovation have met with limited success. These players have to strengthen their core and build for the future at the same time. It is like changing the engine of a plane while it is flying.
Based on almost ten years of research, Prof. Gupta provides a framework for companies to reimagine their business. Using rich case studies and rigorous research, he shows how the rules of business have changed and why it is no longer enough for firms to be better or cheaper to gain competitive advantage. These new rules make it essential for companies to reexamine four fundamental aspects of their business to thrive in the digital era – their strategy, value chain, customer engagement, and organization structure. Done right, digital technology can be a tremendous opportunity for established players as demonstrated by Best Buy, New York Times, Weather Company and others.
Please join Professor Gupta for a live discussion on Driving Digital Strategy.
Date: Thursday, March 28th 2019
Time: 5:30 - 8:00 PM
5:30 - 6:00 Gather/Drinks/Light Refreshments
6:00 - 7:00 Formal Remarks
7:00 - 7:30 Questions/Discussion
7:30 - 8:00 Connections Networking Event at The Capital Grille (optional)
Location: McGuire Woods LLP, 201 N. Tryon Street #3000 Charlotte, NC 28202
Please bring a valid form of identification to enter the building.
Cost: $25 per person. Note: Joseph Wharton Members should purchase their individual member ticket via the Wharton Club website. All other Wharton Club members, guests, and non-members should register via the HBS Club link posted below.