Come and hear the answer - This is the capstone event for the Stanford events on B2B and B2C marketing and the two Wharton webinars on 'Is marketing an expense or an investment' and 'Can competitive intelligence improve your digital marketing?'
Speaker: Guy Powell
Date: Wednesday, March 30th
5.30p.m. - 6.15p.m. Drinks, hors d'oeuvres and networking
6.15p.m. - 7.15p.m. Presentation and Q&A
7.15p.m. - 7.30p.m. Book signing by authors
Location: Parker, Poe, Adams and Bernstein
Three Wells Fargo Center
401 South Tryon Street
Suite 3000 (30th floor)
Charlotte NC 28202
Prices: Benjamin Franklin and Joseph Wharton Members - Free
Wharton Charlotte Alumni Club Memebrs - $15
Non Members and CBSA members - $20
The challenge facing many major businesses:
Marketing is the most important function to drive the top line of any business. Without marketing, your message doesn’t get out, the sales team works ineffectively and manufacturing doesn’t know what and how much to produce. Yet determining whether it’s working and whether the company is benefiting from the investment eludes most business executives.
Only recently have business schools been teaching these concepts in their marketing courses. Most of us never learned the value that data and analytics can provide. Many more never even knew it was possible. Marketers were thought of as artists, far from the data that can determine whether their art is driving value for the business. However, with the rapidly accelerating investments in data and the plethora of digital media opportunities marketers have begun to realize they too can benefit from a strong data driven approach.
This presentation is the culmination of 2 prior webinars where the discussion began raising the issue of how to drive more value out of the marketing function and the Stanford events on B2B and B2C marketing. Come and find out how all this now comes together to deliver a highly focused, highly competitive marketing function that can now drive measurable, accountable and improvable marketing investments.
Guy R. Powell, Founder of ProRelevant Marketing Solutions, is one of the leading marketing ROI and effectiveness consultants on the globe. He has trained thousands of marketers around the world and has provided strategic marketing consulting across 4 continents and dozens of countries. He is the author of Marketing Calculator: Measuring and Managing Return on Marketing Investment and co-author of ROI of Social Media: How to Improve the Return on Your Social Marketing Investment. He has an MBA from the Graduate School of Business at the University of Chicago and an undergraduate degree from Lehigh University.
ROI of Social Media will be on sale and will be signed by the authors on request.