Is marketing an expense or an investment?

Date and Time
Thursday, January 14, 2016
12:00pm— 1:00pm
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Wharton Charlotte Webinar Series: Guy R. Powell on ‘Is marketing an expense or an investment?’ 

Webinar Date: Thursday, January 14


Webinar Time: 12 pm – 1 pm EST

Led By: Guy R. Powell

Hosted By: Andy Cohen - President, Wharton Charlotte Alumni Club 


About this session:

Marketing has always been the subject of discussion in the C-Suite.  Is it an expense or is it an investment?  For those marketers that can connect sales directly to their marketing, it is an investment.  For all others it is an expense that needs to be managed.  It’s cut when times are slow and increased when there is a whim to do something to juice sales.

That’s no way to run the most important activity to drive the top line.  Marketers must connect their investments to sales and the C-Suite must demand that they do.  If they do, they can expect increases of 2% to 10% in profit!

This webinar will introduce key issues for the C-Suite to drive measurable, accountable and improvable marketing ROI and effectiveness for just about any organization:


  •  Top methods to calculate marketing ROI & effectiveness
  •  Getting budget dollars approved for marketing measurement & analysis
  •   What is the ROI of Marketing ROI?


Space is limited, so register today, by clicking on the link below:

  Click here to register for the webinar!!

Log in details for the webinar will be emailed directly to registrants.


Some background on the speaker

Guy R. Powell, Founder of ProRelevant Marketing Solutions, is one of the leading marketing ROI and effectiveness consultants on the globe.  He has trained thousands of marketers around the world and has provided strategic marketing consulting across 4 continents and dozens of countries.  He is the author of Marketing Calculator:  Measuring and Managing Return on Marketing Investment and co-author of ROI of Social Media: How to Improve the Return on Your Social Marketing Investment.  He has an MBA from the Graduate School of Business at the University of Chicago and an undergraduate degree from Lehigh University.

Special Note: 

Wharton Business School alumni and the Charlotte Business School Alliance are invited to attend this special presentation and interactive discussion on a topic that is cropping up in the C-Suites of major corporations around the world.  Registration will be open through January 14th with limited seating to keep the event as productive as possible.

This webinar will introduce key issues and discussion items to make sure that the face-to-face presentation during the event on March 30th is as meaningful as possible

(Don’t forget to save the date for this event which is final event of the three-part series being held in collaboration with the Stanford Club of Charlotte). Registration and details for the March 30th event will be available shortly.

Click here to register for the webinar!!