Thursday, November 15, 2018The Wharton Club of Charlotte is pleased to welcome author Guy R. Powell for the launch of his forthcoming book, Marketing Machine: The Secret History of the Future of Marketing (ROI)!
Marketers are faced with a plethora of challenges in delivering growing revenue in a predictable and cost-effective way. As marketing expands in complexity with more and more online and offline media choices, marketers must still deliver the highest revenue for the least cost with the highest level of certainty.
Marketing Machine helps marketers build the right measurement infrastructure combined with the right analytics to give marketers the best information possible to make the best strategic and tactical marketing decisions. With the implementation of a Marketing Machine marketers build a clear competitive advantage that will be difficult to beat.
Here is what industry and academia has to say about this book:
This is Guy's fourth and best book on marketing – it really opens and unlocks the Marketing Machine. His work has helped me find high ROI marketing strategies that really work in a digital age and his tools are practical and can be leveraged by brands. Finally, I feel someone can answer the question of what drives high ROI in a marketing. I wish that Guy’s Marketing Machine can help marketers all over the world as it has helped me.
Aseem Puri
Marketing Director, Unilever International
Marketing strategy, tactics, analytics and insights all come together with Guy's book. He takes the operational aspects of marketing and combines them with measurement and analysis to show how marketers can deliver predictable revenue. A must read for all marketers at any level in any sized marketing organization. This book will also arm marketing students with the right approach to marketing management tools as they enter the workplace.
Reshma Shah
Associate Professor of Marketing, Emory Goizueta Business School
ABOUT THE AUTHOR - GUY R. POWELL
Tying marketing to sales contribution has been Guy Powell’s career mission for the last 15 years. As President and Founder of ProRelevant, Powell and his team specialize in delivering critical, advanced analytics software and consulting for major global brands to improve their revenues, profits, brand and share. Powell helps marketers gain strategic advantage through a clear focus on the customer and best-in-class analytics.
This book provides a clear and concise methodology for the systematic application of marketing data collection and marketing analytics whether it’s for traditional, one-to-one or online media channels to transform marketing from a hit or miss revenue generator to a smooth purring marketing machine.
Go to www.ProRelevant.com for pre-order information.
Books will be on sale at this event, and there will be a door prize drawing for a copy of Marketing Machine at the end of the presentation!
Date: November 15, 2018
Time: 5:30 pm - 7:30 pm
- 5:30 pm to 6:15 pm -- Hors d'oeuvres and drinks
- 6:15 pm to 7:15 pm -- Presentation and Q&A
- 7:30 pm -- Adjournment
Location:
Parker, Poe, Adams and Bernstein
Three Wells Fargo Center
401 South Tryon Street
Suite 3000 (30th floor)
Charlotte NC 28202
Cost:
- $20 for Wharton Club Members
- $20 for AMA Charlotte Members
- $20 for anyone who pre-orders a copy of Marketing Machine via the website
- $25 for Non-Members
- $1 for Joseph Wharton Members
