On September 7, 2016, we were honored to host esteemed Wharton Marketing Professor David Reibstein at the law offices of Parker Poe. In his breakthrough research on Nation Branding, Professor Reibstein describes how nations and their brand images affect many aspects of a country's economy. Governments can play an active role in influencing the world's perceptions and help shape our impressions of their countries in the same way businesses use advertising to help influence customers' perceptions of their brands.

 Click to View Contents