"Managing Perceptions: Implications for Assortment Variety and Product Packaging"
Managing Perceptions: Implications for Assortment Variety and Product Packaging
Wednesday, April 27
Noon - 1 p.m. EDT
Led By: Barbara Kahn
Patty and Jay H. Baker Professor; Director, Jay H. Baker Retailing Center; Professor of Marketing
Patty and Jay H. Baker Professor; Director, Jay H. Baker Retailing Center; Professor of Marketing
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