Return on Nation Branding

Date and Time
Wednesday, September 7, 2016
5:30pm— 7:30pm
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Parker Poe Adams and Bernstein
Three Wells Fargo Center
401 South Tryon Street, Suite 3000
Charlotte, NC 28202
United States
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Andy Cohen

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What's It Really Going to Take . . . To Make America Great Again?

Come discover why countries need to sell themselves and governments need to understand how people's perceptions of countries have economic consequences.  This session will draw from Professor Reibstein's research on competitive marketing strategy and linking marketing investments to financial value.


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Joseph Wharton and Ben Franklin members
The new system requires a $1 payment- we will reimburse you!
Map & Directions

Parker Poe Adams and Bernstein

Three Wells Fargo Center, 401 South Tryon Street, Suite 3000, Charlotte, NC 28202, United States,
by public transit by car by bike Walking